When It Pays to Use Traditional Advertising Methods

welcome to the shop

It’s easy to get distracted and spend all your advertising budget and energy on digital marketing – but sometimes, that’s not the best place to be seen by your ideal customers. Good marketing is a planned, strategic and a blend Continue reading When It Pays to Use Traditional Advertising Methods

4 Focus Areas To Modernise Your Business

In our ever-changing world, where things can shift so quickly, it’s easy for a business to become tired and outdated. We’ve seen numerous well-known High Street retailers fail in the past year because they sat on their laurels and refused Continue reading 4 Focus Areas To Modernise Your Business

What To Know Before You Start Writing A Book

write your book

It’s been a while since I had a book project on the go, but I know the impact writing your first book can have. This contributor shares some top tips before you start your book.   Image Credit: Pexels from Continue reading What To Know Before You Start Writing A Book

3 Simple Steps To Avoid Rebrand Mess-ups

rebrand your business

Pexels – CC0 License As I’m in the process of thinking about a rebrand for my business, this contributor content is particularly pertinent. 3 Simple Steps To Avoid Rebrand Mess-ups   Rebranding is not an easy task. While some businesses Continue reading 3 Simple Steps To Avoid Rebrand Mess-ups

How To Do An SEO Audit of Your Small Business Website

Google bot SEO Audit

While I know the basics to give your blogs their best chance to be discovered by Google, SEO (Search Engine Optimisation) is an ever evolving discipline with more and more tools and techniques for great quality content to be found Continue reading How To Do An SEO Audit of Your Small Business Website

How To Make Your Business Successful With Winning Instagram Marketing Strategy – A Guest Post

Instagram marketing strategies

Hosting another guest on the blog this week, this time, it’s all about Instagram:   How To Make Your Business Successful With Winning Instagram Marketing Strategy Instagram is one of the most famous social media networks globally available to share Continue reading How To Make Your Business Successful With Winning Instagram Marketing Strategy – A Guest Post

9 TikTok Marketing Tactics To Develop Your Business – A Guest Post

TikTok marketing tips for your business

I must admit, I really ‘don’t get’ TikTok! Maybe it’s because I’m over 40. Maybe it’s because I don’t have children, but as a social platform it is a complete mystery to me. When I have clients ask about emerging Continue reading 9 TikTok Marketing Tactics To Develop Your Business – A Guest Post

Getting The Most Of Instagram Business Profile & Instagram Ads – A Guest Post

Instagram marketing strategies

Thank you to Mary Kyle of Snap Happen for this guest post. If Instagram is a key part of your marketing strategy these tips will help.   Getting The Most Of Instagram Business Profile & Instagram Ads Ads are the Continue reading Getting The Most Of Instagram Business Profile & Instagram Ads – A Guest Post

Creative Marketing Ideas for Your Business – A Guest Post

magic wand revive old writing

Happy to host another guest writer on the blog this week. Thanks to┬áJill Phillips, a freelance writer from Buffalo, NY, for this contribution to get your creative juices flowing…   Creative Marketing Assets to Give Your Online Business a Winning Continue reading Creative Marketing Ideas for Your Business – A Guest Post

4 Tip for Writing Inclusively Demographic Survey Questions – A Guest Post

Communicating inclusively

I’m hosting a guest on the blog this week. Thank you Chi Whitley for sharing these insights:   4 Tip for Writing Inclusively Demographic Survey Questions   In 2021 and beyond, it is essential that your writing be culturally aware Continue reading 4 Tip for Writing Inclusively Demographic Survey Questions – A Guest Post