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Blogging has many benefits – sometimes they are quite unexpected! I shared my Massive List Of Reasons To Blog recently, but in this context I mean the benefits of what you do as a business… If someone asks me what Continue reading Features Vs Benefits – What To Blog About (A-Z of Blogging)
Email Marketing is a powerful tool… When Melissa of Literary Book Gifts reached out to me over email, I wanted to help her fledgling business because I thought the products looked really cool. I love a new and Continue reading Email Tips For Start-Ups: A Guest Post
Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them). A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I Continue reading The Power of Authenticity (A – Z of Blogging)
(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My Continue reading Using Research To Inspire And Inform Your Blogs
Publishing my first novel The Bronze Box – changed my life. I’d realised a dream since childhood to be a published author, but sharing the process through blogging was the real game changer. The power of content marketing started to Continue reading Why Should You Write A Book For Your Business? – A Guest Post
There is so much more to blogging than writing an article for the purpose of being found on Google. Plenty of reasons to blog for your business – some a little unexpected… …Like doing it just for the love of Continue reading A – Z of Blogging: 26 Elements To Be Better at Blogging
We all know that having a plan is a sensible idea when you work for yourself. It’s the proactive thing to do. Whether it’s a plan for the overall strategy of the business, a plan for your marketing or a Continue reading Sunday Reboot: Plan Your Proactive Week
Writing great content on your website is only the first step. Publishing it is not a case of ‘write it and they will come’, you need to give your business a fighting chance on Google for people to find it. Continue reading Optimizing Your Google My Business – A Guest Post
July marks the third year I’ve been in business. Each year, I meet my anniversary with mixed feelings. Firstly, I’m always glad, relieved, happy to have made it through another year. My chief measure of success is not giving up Continue reading Three Lessons From Three Years In Business
Do you have a niche in your business? Should you have? This is part two of a two-part blog. In part one I shared 3 big compelling reasons to care about having a niche. Before you write anything, you need Continue reading How Niche Is Too Niche? Part Two: How and When to Define Your Niche