Blog Exposure 101

What do your reader's need from you?

One of the commonest questions I’m asked by my business blogging mentees is… “How do I get more exposure for my blog?” Here are some great tips from a contributor to¬† make the most out of your wonderful words…   Continue reading Blog Exposure 101

Be Known For Your Knowledge (A-Z of Blogging)

Share your knowledge - PI

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad”   I do enjoy a pub quiz. It was a regular event when we had a lodger living with us. Pitting our knowledge Continue reading Be Known For Your Knowledge (A-Z of Blogging)

The Best Ways to Monetise Your Blog Right Now

monetise your blog

How Could You Monetise Your Blog? So you started a blog to grow your business? But what if the blog itself could earn you money?   Tips and inspiration from a contributor… (Quick Read, Contributed Content)   Image source   Continue reading The Best Ways to Monetise Your Blog Right Now

Bringing Your Expertise To Your Blogs (A-Z of Blogging)

Share your expertise with confidence on your blog

E is for Expertise in my A to Z of Blogging… Expertise in Action This Summer, I was at a garden party for my sister’s birthday (she’s Artist Chloe Birnie). We sat on makeshift chairs around a blazing firepit in Continue reading Bringing Your Expertise To Your Blogs (A-Z of Blogging)

Features Vs Benefits – What To Blog About (A-Z of Blogging)

What to blog about features vs benefits

Blogging has many benefits – sometimes they are quite unexpected! I shared my Massive List Of Reasons To Blog recently, but in this context I mean the benefits of what you do as a business… If someone asks me what Continue reading Features Vs Benefits – What To Blog About (A-Z of Blogging)

The Power of Authenticity (A – Z of Blogging)

Iceburg authentic below the surface

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I Continue reading The Power of Authenticity (A – Z of Blogging)

Using Research To Inspire And Inform Your Blogs

magnifying glass for blog research

(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My Continue reading Using Research To Inspire And Inform Your Blogs

How Niche Is Too Niche? Part Two: How and When to Define Your Niche

How niche is too niche for your business

Do you have a niche in your business? Should you have? This is part two of a two-part blog. In part one I shared 3 big compelling reasons to care about having a niche. Before you write anything, you need Continue reading How Niche Is Too Niche? Part Two: How and When to Define Your Niche

The AIDA Blog Structure

AIDA Blog Structure

Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow Continue reading The AIDA Blog Structure

The Single Best Tip for Blogging

Single best tip to grow your blog

I started my first blog in 2013 as a vehicle to get my first novel off the ground. Since then, I’ve build a business around helping entreprenerus to discover the power in their own words, my top tip to grow Continue reading The Single Best Tip for Blogging