Embrace The Story Instinct

Embrace your story instincts and write better blogs

Story Time… Walking along my local high street, I was held up behind a woman, holding the hand of a little girl. A girl of perhaps 3 or 4 (it was a school day, so I’m assuming she was pre-school Continue reading Embrace The Story Instinct

Why Unsubscribes Don’t Worry Me

Why you don't need to worry about unsubscribes after GDPR

Do you worry when you get unsubscribes from your newsletter? On 25th May 2018, new legislation comes into force ensuring that businesses behave responsibly with people’s data. One aspect of the GDPR (General Data Protection Regulations) regs switches the emphasis Continue reading Why Unsubscribes Don’t Worry Me

What’s Your Learning Style?

What's your learning style?

We all experience the world in different ways, learning as we go. Are you a hugger? Or shy away from physical contact? Do you read books? Or haven’t you read a book since school? Is your perfect relaxation watching a Continue reading What’s Your Learning Style?

How Controversial Should My Blogs Be?

Very few of us set out to deliberately upset others. When we do so unintentionally it can be mortifying. But what about being deliberately contrary or controversial? Where are the limits?   Find Your Limit Telling someone where to establish Continue reading How Controversial Should My Blogs Be?

What’s the Difference Between a Niche and a USP?

What's the difference between niche and USP

If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?

Why It’s Important To Write Original Content

Why write original content

I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately.   I run workshops for a Continue reading Why It’s Important To Write Original Content

If I’m On Social Media, Do I Really Need a Website?

Tourist on Social Media

I recently gave a talk to The Society of Authors in Bristol on ‘Blogging for writers’. I recommended hosting a blog on your website, busted five myths about blogging and had a Q&A session. One of the participants asked me, Continue reading If I’m On Social Media, Do I Really Need a Website?

What’s the Difference Between a Coach and a Mentor?

I posed a question to myself at the start of the year, “Am I really a coach, or more like a mentor?” When I work with start ups for Brave Enterprise Agency, I’m described as a mentor. Someone who’s been Continue reading What’s the Difference Between a Coach and a Mentor?

What’s the Difference Between Content and Copy?

What's the difference between content and copy

I had a 1 to 1 meeting over a coffee last week with a new contact I’d made through networking.  She told me how much she’d struggled with the content on her website. When I dug into it with her, Continue reading What’s the Difference Between Content and Copy?

How Blogging Can Refine Your Business

How Blogging Can Refine Your Business

Your business will always be a work in progress. There will always be elements to refine throughout its lifecycle, until the day you close it down or sell it on. In 2013, when I decided that would be the year Continue reading How Blogging Can Refine Your Business