Features Vs Benefits – What To Blog About (A-Z of Blogging)

What to blog about features vs benefits

Blogging has many benefits – sometimes they are quite unexpected! I shared my Massive List Of Reasons To Blog recently, but in this context I mean the benefits of what you do as a business… If someone asks me what Continue reading Features Vs Benefits – What To Blog About (A-Z of Blogging)

Using Research To Inspire And Inform Your Blogs

magnifying glass for blog research

(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My Continue reading Using Research To Inspire And Inform Your Blogs

The AIDA Blog Structure

AIDA Blog Structure

Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow Continue reading The AIDA Blog Structure

The Single Best Tip for Blogging

Single best tip to grow your blog

I started my first blog in 2013 as a vehicle to get my first novel off the ground. Since then, I’ve build a business around helping entreprenerus to discover the power in their own words, my top tip to grow Continue reading The Single Best Tip for Blogging

Embrace The Story Instinct

Embrace your story instincts and write better blogs

Story Time… Walking along my local high street, I was held up behind a woman, holding the hand of a little girl. A girl of perhaps 3 or 4 (it was a school day, so I’m assuming she was pre-school Continue reading Embrace The Story Instinct

What’s Your Learning Style?

What's your learning style?

We all experience the world in different ways, learning as we go. Are you a hugger? Or shy away from physical contact? Do you read books? Or haven’t you read a book since school? Is your perfect relaxation watching a Continue reading What’s Your Learning Style?

How Controversial Should My Blogs Be?

Very few of us set out to deliberately upset others. When we do so unintentionally it can be mortifying. But what about being deliberately contrary or controversial? Where are the limits?   Find Your Limit Telling someone where to establish Continue reading How Controversial Should My Blogs Be?

What’s the Difference Between a Niche and a USP?

What's the difference between niche and USP

If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?

The Story of One Entrepreneur Learning to Love Her Words

Story of My Body Positive Case Study

I meet some wonderfully inspiring entrepreneurs in my line of work, I’d like to share the story of one such woman in business. Lisa Beasley is just the kind of entrepreneur I love working with. Her business, My Body Positive, Continue reading The Story of One Entrepreneur Learning to Love Her Words

Why It’s Important To Write Original Content

Why write original content

I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately.   I run workshops for a Continue reading Why It’s Important To Write Original Content