Practical Sustainable Enterprise Support
Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow Continue reading The AIDA Blog Structure
Story Time… Walking along my local high street, I was held up behind a woman, holding the hand of a little girl. A girl of perhaps 3 or 4 (it was a school day, so I’m assuming she was pre-school Continue reading Embrace The Story Instinct
Do you worry when you get unsubscribes from your newsletter? On 25th May 2018, new legislation comes into force ensuring that businesses behave responsibly with people’s data. One aspect of the GDPR (General Data Protection Regulations) regs switches the emphasis Continue reading Why Unsubscribes Don’t Worry Me
We all experience the world in different ways, learning as we go. Are you a hugger? Or shy away from physical contact? Do you read books? Or haven’t you read a book since school? Is your perfect relaxation watching a Continue reading What’s Your Learning Style?
Very few of us set out to deliberately upset others. When we do so unintentionally it can be mortifying. But what about being deliberately contrary or controversial? Where are the limits? Find Your Limit Telling someone where to establish Continue reading How Controversial Should My Blogs Be?
If you’ve ever been on any enterprise training there are two things you’ve probably been asked…. What is your USP? and What niche are you in? So, what’s the difference and why should you care? USP USP = ‘Unquie Selling Continue reading What’s the Difference Between a Niche and a USP?
I meet some wonderfully inspiring entrepreneurs in my line of work, I’d like to share the story of one such woman in business. Lisa Beasley is just the kind of entrepreneur I love working with. Her business, My Body Positive, Continue reading The Story of One Entrepreneur Learning to Love Her Words
I get several pitches a week from people wanting to write for my blog, and I’m always happy to consider original posts. But when Richard Smith contributed this article I resonated with it immediately. I run workshops for a Continue reading Why It’s Important To Write Original Content
I recently gave a talk to The Society of Authors in Bristol on ‘Blogging for writers’. I recommended hosting a blog on your website, busted five myths about blogging and had a Q&A session. One of the participants asked me, Continue reading If I’m On Social Media, Do I Really Need a Website?
Your business will always be a work in progress. There will always be elements to refine throughout its lifecycle, until the day you close it down or sell it on. In 2013, when I decided that would be the year Continue reading How Blogging Can Refine Your Business