Practical Sustainable Enterprise Support
Before you write any content, you need to now who you’re writing it for. Successful businesses are more and more social. Understanding who the main customer is in your business is fundamental to its success. It may seem counterintuitive to narrow your focus, Continue reading Using Social Media Apps To Figure Out Who Your Customers Are
Who’s the sidekick in the story of your business? So, you’ve done a piece of work for a client and you need to get the money out of them. A professional looking invoice and professional payment system reassures your client Continue reading Who’s the Sidekick in the Story of Your Business?
Could a retreat rejuvenate your business? Inspiration is easier to find in the unfamiliar. When we see and do the same things every day, in the same place, before long we’re living our lives on a conveyor belt. Stagnant, swaddled, Continue reading Inspiration in the Unfamiliar : Top Tips for a Business Retreat Day
(This is contributed content, intended to be useful and informative – I’m not a Human Resources professional – but I can refer you to one from my network.) When your start-up is ready to grow, identifying and onboarding the right Continue reading The Challenges Of Hiring At A Start-Up
A first impression can make or break a fledgeling relationship. We’ve all had those cringeworthy moments. We’re meeting a new client and we’re having one of those days… Stuck in traffic, it’s pouring with rain, we arrive at the meeting Continue reading Made A Bad First Business Impression? All Is Not Lost
When I was writing the Sheridan And Blake books, I often found myself stumbling over writer’s block. Even the most imaginative, creative people can suffer with writer’s block from time to time. If you’re staring at blank pages or you Continue reading 3 Quick Ways to Beat Writer’s Block
My two favourite marketing activities for exposure are networking and blogging – talking or writing – I just love sharing and communicating stories. In the digital space, your website can be your greatest asset or your greatest liability. Having a Continue reading Blog Exposure on a Budget – A Contributed Post
When you work for yourself, one of the toughest challenges is staying organised. There’s no boss breathing down your neck, giving you ‘that look’ and no job description setting out your responsibilities. You must be disciplined to get things done. Continue reading So Much To Do, So Little Time: Getting Organised
Stories have enormous power to change our perceptions. A single story, repeated again and again, can quickly become an ‘Alternative Fact’. When all you hear about a person, a business, a brand, a place, a people, a race, is negative Continue reading The Power of Story – A TED Talk Review
Most entrepreneurs I know have shelves and shelves of business, self-help and motivational books. Speak to any of us for long enough and we’ll share with you the books we recommend; books to inspire, books to motivate and we’ll even Continue reading Business for Authors – A Book Review