The Power of Authenticity (A – Z of Blogging)

Iceburg authentic below the surface

Authenticity is the new buzzword in Content Marketing, everyone’s talking about it (how inauthentic of them).   A for Authenticity: The A-Z of Blogging But, what do we really mean when we talk about being authentic on your blog? I Continue reading The Power of Authenticity (A – Z of Blogging)

Using Research To Inspire And Inform Your Blogs

magnifying glass for blog research

(A less than 10-minute read or a 20-minute video) You don’t have to come up with a completely new idea for every blog you write! A little research can go a long way to inspiring and informing your writing. My Continue reading Using Research To Inspire And Inform Your Blogs

Don’t Give Up! – A Guest Post

There is no magic wand but don't give up

Sometimes, we all have the urge to give up on a task or a goal, especially when it feels like we’re getting nowhere or it isn’t going the way we expected. My theme for August is ‘Get It Done’ – Continue reading Don’t Give Up! – A Guest Post

Sunday Reboot: Plan Your Proactive Week

We all know that having a plan is a sensible idea when you work for yourself. It’s the proactive thing to do. Whether it’s a plan for the overall strategy of the business, a plan for your marketing or a Continue reading Sunday Reboot: Plan Your Proactive Week

Three Lessons From Three Years In Business

3 Lessons from 3 years of business

July marks the third year I’ve been in business. Each year, I meet my anniversary with mixed feelings. Firstly, I’m always glad, relieved, happy to have made it through another year. My chief measure of success is not giving up Continue reading Three Lessons From Three Years In Business

Massive List of Reasons to Blog For Your Business

Massive List of Reasons to Blog for your business

I responded to a Facebook comment recently; an entrepreneur I know asked what the benefits of blogging were. After a small, exasperated, internal scream – I started this post… Writing about something is my go-to response! There are so many Continue reading Massive List of Reasons to Blog For Your Business

How Niche Is Too Niche? Part Two: How and When to Define Your Niche

How niche is too niche for your business

Do you have a niche in your business? Should you have? This is part two of a two-part blog. In part one I shared 3 big compelling reasons to care about having a niche. Before you write anything, you need Continue reading How Niche Is Too Niche? Part Two: How and When to Define Your Niche

The AIDA Blog Structure

AIDA Blog Structure

Like it or not, we are creatures of habit and routine. To varying degrees, we want structure and order in our lives to thrive. When you run your own business, orderly systems and processes will keep you on track, allow Continue reading The AIDA Blog Structure

4 Steps to Start a Healthy Writing Habit

Develop healthy writing habits to start blogging

via GIPHY Writing is hard… Is it? Anything is hard if you’re not used to it. Getting used to something is all about making it into a habit. We all have 24 hours in a day and it’s up to Continue reading 4 Steps to Start a Healthy Writing Habit

Waiting To Land Your First Paid Gig – A Guest Post

Waiting for your first paid writing assignment

As I pass the milestone of my third year in business this month, this guest post is a timely reminder of the early days of trying to get paid from your business. In the past three years, I’ve learned it Continue reading Waiting To Land Your First Paid Gig – A Guest Post