When Storytelling Became A Marketing Buzzword

When storytelling became a buzzword

Everyone’s talking about storytelling, it’s the latest trendy buzzword in marketing. I really hate jargon, and the way ‘storytelling’ has become jargon especially irks me – as a lifelong storyteller, story-lover and fiction writer! Let me qualify that slightly grumpy Continue reading When Storytelling Became A Marketing Buzzword

Be Known For Your Knowledge (A-Z of Blogging)

Share your knowledge - PI

“Knowledge is knowing a tomato is a fruit. Wisdom is not putting it in a fruit salad”   I do enjoy a pub quiz. It was a regular event when we had a lodger living with us. Pitting our knowledge Continue reading Be Known For Your Knowledge (A-Z of Blogging)

Is Your Business Due for a Facelift?

A business facelift

When should you consider a facelift for your business? Our businesses naturally evolve, and we grow as individuals in skill, knowledge and experience. But are we demonstrating that to everyone else? At some point, you must concede that the messages Continue reading Is Your Business Due for a Facelift?

Outsourcing for Small Businesses – is it possible?

Wearing many hats. Outsourcing for Small Businesses

I’m very fond of hats! You’ll have noticed on my website, many pictures of me sporting my favourite fedora. People know me for my hats. When you work for yourself, wearing many hats becomes part of your reality, especially in Continue reading Outsourcing for Small Businesses – is it possible?

How Jargon Is Killing Your Blog (A-Z of Blogging)

I hate jargon! How Jargon ruins your blogs

A letter drifted through my letterbox from Bristol City Council. Now, I’d consider myself to be a reasonably literate and educated person. I’m no brain of Britain, but as a word weaver, it takes a lot for me to struggle Continue reading How Jargon Is Killing Your Blog (A-Z of Blogging)

A Simple Tool To Come Up With Blog Ideas (A-Z of Blogging)

How to create an idea tree

I have an early school memory – I must have been 5 or 6 – of the teacher blowing my mind with a simple technique to draw a tree. Overnight, the trees in my pictures went from a blob with Continue reading A Simple Tool To Come Up With Blog Ideas (A-Z of Blogging)

How Helpful Is Too Helpful On Your Blog? (A-Z of Blogging)

How helpful is too helpful? Cultivate relationships, grow your business

Can You Ever be Too Helpful? I wrestle with this idea a lot in my business. Which is why H is for Helpful in my A to Z of Blogging. On the one hand, my 3 golden rules of blogging Continue reading How Helpful Is Too Helpful On Your Blog? (A-Z of Blogging)

4 Must Haves For Working Remotely – A Guest Post

Working remotely without being isolated. Must have's to make it work for you and your business.

When I left corporate life and set up on my own, I vowed I would never work for anyone else ever again. It’s a process, a journey. Sometimes it hums along happily, other times – to use a well-worn comparison Continue reading 4 Must Haves For Working Remotely – A Guest Post

Facts Vs Opinion (A-Z of Blogging)

F is for Facts in the A-Z Blogging   Opinions or Facts? It’s been years since I watched “the news”. The word ‘news’ needs to be in quotation marks because in this age of 24-hour ‘news’ it’s amazing how tenuous Continue reading Facts Vs Opinion (A-Z of Blogging)

Bringing Your Expertise To Your Blogs (A-Z of Blogging)

Share your expertise with confidence on your blog

E is for Expertise in my A to Z of Blogging… Expertise in Action This Summer, I was at a garden party for my sister’s birthday (she’s Artist Chloe Birnie). We sat on makeshift chairs around a blazing firepit in Continue reading Bringing Your Expertise To Your Blogs (A-Z of Blogging)